Vancouver Canucks: Event Branding and Signage


Services:
Logo Design
Branding
Print Production
Digital Design
Wayfinding

Dice & Ice is an annual charity event hosted by the Vancouver Canucks to raise money for the Canucks For Kids Fund. The charity helps provide resources directly supporting children's health and wellness, the development of grassroots hockey, education, and social impact programs throughout British Columbia. This formal event allows guests to share an evening with coaches and players of the Vancouver Canucks hockey team with best-in-class entertainment, dining, and prizes.

I created a new logo to establish a unique identity for this event, setting it apart from other Canucks fundraisers. The brand symbol incorporates subtle references to the event's theme and purpose—each element reflecting the exclusivity of the occasion. It subtly nods to ice hockey, the arena venue, and even the casino atmosphere. This distinctive mark serves as the cornerstone for the entire design framework. Digital and print assets, including directional signage, menus, event programs, and social media posts, are all unified by this cohesive visual identity.

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Tegemeza: Logo Design