Vancouver Canucks: Golf Event Rebrand

The Jake Milford Charity Golf Tournament is an annual event hosted by the Vancouver Canucks allowing participants to tee off alongside Canucks players, coaches, management, and alumni. This tournament proudly supports the Canucks for Kids Fund and the Vancouver Canucks Alumni Foundation. The goal of this rebrand was to create a more modern visual identity that better reflects this unique experience, merging the two sports of golf and hockey.

The new Jake Milford maintains similar design elements of the Vancouver Canucks, ensuring a cohesive experience across all platforms of the brand. The upgraded and refined logo is a simple nod to the two sports as well as referencing the event name. While the navy and white are those of the Canucks' premium usage, the bright green provides contrast and references the golf course "green." Through both print and digital assets, the new Jake Milford look is a timeless and engaging identity.