Yumy Bear Candy: Packaging & Startup Material

Yumy Bear is a Vancouver-based company dedicated to providing delicious, low-sugar, plant-based candy. Aligning with the brand's focus on health-conscious indulgence, the visual identity was designed to be minimalistic and refined. Collaborating closely with the founder of this startup, I developed both print and digital materials to support the company’s growth and establish a strong market presence.

Building on the initial logo and packaging, I worked to create a product that stood out on shelves, resonated with the target audience, and effectively communicated the brand’s values. This included designing candy bags, shelf boxes, sample packages, and shipping boxes, all while ensuring compliance with industry standards and regulatory requirements.

In addition, I crafted marketing materials to support both online and offline campaigns, creating a cohesive and engaging brand experience. Elements such as in-store displays, flyers, influencer boxes, and social media posts helped build a memorable brand identity that differentiated Yumy Bear in a competitive and expanding marketplace.